Purple Sock Day is a social enterprise, which was launched in 2021 to create an act of national mass participation, whilst also creating social impact. Using the International Day of Disabled People (IDPD) as a platform, which takes place annually on 3rd December, the Purple Sock Day campaign encourages the public, businesses and other organisations to buy a pair of official Purple Socks and wear them on IDPD. This simple act of mass participation not only helps to raise positive awareness of disability inclusion, but 50% of the proceeds are set aside in a Purple Sock Fund to help support D/deaf, disabled, and neurodiverse entrepreneurs. Our socks are soft, sumptuous and of very high quality. Made from bamboo, which is fabricated by our sock partners BAM, a pioneering activewear brand that champions sustainability. Purple Sock Day combines sustainable style with social impact, which has helped and supported many talented disabled people on their entrepreneurship journeys
Founder Andrew is the Co-Founder of innovision; a live event and experiential marketing agency. He has been at the forefront of global mega-events, major national event celebrations, brand activation and major sporting events for the past 30 years. Notable work includes BBC Sports Personality of the Year, The Tour de France, London 2012 Olympics and Paralympics, Queen’s Diamond Jubilee, Red Bull Air Race and Pride in London. Andrew is also a passionate advocate of disability inclusion. In 2016 he founded and launched, Parallel London; an award-winning national celebration of disability inclusion and wellbeing. In 2023, the event moved to the iconic Long Walk in the Windsor Great to become Parallel Windsor. In 2021, he also launched #PurpleSockDay, a national mass participation event taking place on the International Day of Disabled People (03 December), which also generates funding to support D/deaf, disabled and neurodiverse entrepreneurs, extending to chronic illness and energy limiting conditions. Andrew grew up in Rutland, the smallest county in England, but has been living in London for over 30 years with his wife, Claudia and 4 children.
