Purple Tuesday
Disability Inclusion Partner

Purple Tuesday is a global social movement and the #1 brand for improving the customer experience for disabled people and their families 365 days a year. The initiative inspires the leadership and staff of organisations of all sectors and sizes to promote awareness, develop understanding, and implement solutions for better accessibility in their customer environments.

Participating organisations make public commitments (a minimum of one new activity or initiative) each year that improves their accessibility and practice so that disabled customers have a better, more inclusive experience.

The Purple Tuesday movement is highlighted each year by a celebratory day, the first Tuesday of November, also known as Purple Tuesday. In 2021, the celebration in the United Kingdom reached over 19 million; involved over 7,000 social media conversations; and received over 270 pieces of broadcast and print media. Purple Tuesday resonates with businesses and the community.

We are proud to work in partnership with organisations who want to represent their sector to support us in raising awareness of the value of disabled customers through Purple Tuesday, and to influence improvements to the customer experience for disabled customer and their families 365 days a year.

We also work with Disabled Customer Ambassadors who are absolutely vital to the future growth and expansion of Purple Tuesday. It is about us working with businesses to improve our experiences. We have a host of ambassadors who are doing a great job at sharing the word about Purple Tuesday in line with their personal, lived experiences of the disabled customer experience. Our ambassadors reflect the widest community of disabled people. We want all disabled people represented, and together we will change the disability conversation.

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