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At Models of Diversity our purpose is to promote greater diversity in the fashion, beauty, and media industries. We call on the fashion, beauty and marketing industries to recognise the beauty in people of all races, ages, shapes, sizes and abilities. Our mission is to change the face of fashion and modelling.
Clearly, not just anyone can be a model; a successful model must have a special beauty, confidence, professionalism, ability to take direction, even artistic awareness. But no one with those talents should be excluded from the industry on arbitrary grounds. And no one should feel shut out from the modern presentation of beauty.
Angel Sinclair, the founder of Models of Diversity is a former model herself. She founded the campaign after appearing on Gok's Miss Naked Beauty in 2008. Angel was struck by the great variety of beautiful women participating in the event and how that contrasted with the narrow range we see in the fashion industry. That's when she decided, to promote using models that reflect the diversity in society, in race, shape, age and ability.
So we campaign at fashion events, hold street surveys, offer workshops and vigorously promote a more diverse range of models in the media and social networking.
We know from our surveys that the public is in favour of more diversity, so our ambition is to change how the fashion industry thinks and responds to the needs of all the fashion-buying public.